If you are choosing salon software you deserve a straight answer, including when the answer is someone else. Every fact about another company is sourced from their own published information and dated, and every page says plainly where they are the better choice.
Fresha is a marketplace with software attached; SalonForge is software with no marketplace. That single difference drives most of the others, including who owns the client relationship and what a new client costs you.
Phorest is the established, salon-only system with the deepest multi-site tooling of the group. The honest comparison is maturity and support against colour costing, the phone, and a one-year contract.
Treatwell is a booking marketplace first. The comparison is really a question about your business: are you buying new clients, or running the ones you have better?
Booksy publishes its pricing plainly and moves quickly. The difference is the optional commission layer for new clients, and what happens to colour.
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